Type of Work: Website Relaunch/Concept and Design
Client: Southern Comfort
Agency: Neteye
Year: 2010
Art Direction and design for the relaunch of Southern Comfort’s German Brand Website. Reason for the new homepage was the global launch of the new bottle and the redevelopement of the brand, because Southern Comfort had lost it’s relevance although it had many of the ingredients necessary to make a great brand – authentic roots, rich history, strong name recognition.
