Type of work: Relaunch of the International Swarovski Kristallwelten Website/Concept and Design
Client: Swarovski Kristallwelten
Agency: Elephant Seven Hamburg
Year: 2007
The Swarovski Crystal Worlds page is an avant-garde web portal which invites its visitors to take part in a crystalline tour full of interaction. The ten magic chambers, which were designed by prominent artists, have been completely reinvented for the internet with elaborate flash animations. Lovingly created features impressively turn the fascination of Swarovski into a tangible experience on screen. Visitors can for example bring their own webcams into play and have themselves transformed by a crystalloscope.
In another magic chamber the mouse pointer is briefly taken prisoner by a figure and then released again on entering the next chamber. A special children’s route takes little visitors on a fascinating journey through the chambers of the Swarovski giant. The elaborately redesigned site provides breathtaking impressions and makes visitors want to take their own trip to the Crystal Worlds theme park in Wattens.
Here you can see the result.
