About

I'm Kristin, a seasoned product designer with over a decade of experience in e-commerce for B2B and B2C. My creative journey revolves around crafting intuitive and visually appealing digital experiences that blend user needs with business objectives.

I started working as a screen designer during the dot-com bubble crash, a time that taught me resilience and adaptability. Later I pivoted into UX design, finding my passion in creating user-centric solutions.

During my career I’ve had the privilege of contributing my skills to esteemed companies like About You, METRO AG, and Peek & Cloppenburg Düsseldorf. Throughout my journey, I've developed a strong affinity for agile structures, flat hierarchies, and design thinking principles, which have been instrumental in my ability to adapt and thrive in dynamic work environments across various industries.

In my current role as the ui/ux lead designer at Spreadgroup, I mentor and advocate for my team within the user experience and research department. I strive to foster a culture of collaboration and innovation, empowering my team members to reach their full potential.

As a mom of two boys, I thrive on challenges and excel in prioritization, ensuring balance and efficiency both at work and home.

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Kristin Wichern Product Design

Discovering the right solution for the right problem is the cornerstone of Human-Centered Design, which involves actively engaging authentic users, grasping their needs, and cultivating empathy for their experiences.

What I provide

Strategic Vision

Aligning design initiatives with business objectives to fuel innovation and optimize conversion rates.

Agile Mindset

Thriving in dynamic environments by collaborating effectively using Agile methodologies like Scrum.

Communication Skills

Articulating ideas effectively to facilitate collaboration and alignment across teams for strategic goals

High Agency

Proactively driving projects towards success by taking ownership and aligning efforts with OKRs.

User Centricity

Prioritizing user needs through rigorous research and testing to optimize conversion rates and engagement.

Design Thinking

Leveraging empathy and creativity to craft user-centric solutions that drive conversion rates and satisfaction.

My experience

Spreadgroup AG
UX/UI Lead Designer

Since 2023

Ensuring user-centricity in all products, cross-functional collaboration, maintaining design quality and consistency, consulting and stakeholder communication, user experience design &prototyping

Peek & Cloppenburg Düsseldorf / Freelance

2021-2022

UI/UX design & prototyping for the shop relaunch of P&C Düsseldorf. Responsible for cart, checkout & product details page. Worked in an agile environment.

METRO AG / Freelance

2016-2021

User experience design for Metro AG’s B2B shop. Setup of a design system with a strong focus on accessibility and defining ux principles. Worked in an agile environment.

About you / Freelance

2014-2016

Art Direction & Shop Frontend Design, Still Photography

Freelance Art Director

2011-2014

E-Commerce Websites, Corporate Websites, Banner Campaigns, Social Media Campaigns for brands like: O₂, IKEA, Mercedes-Benz, Labello, Knorr, Migros, New Yorker, Sennheiser, etc.